Underage Sale of ZYN Nicotine Pouches Prompts FDA Warning Letters

Retailers engaging in the sale of ZYN nicotine pouches to minors are being hit with warning letters by the Food and Drug Administration (FDA).

The Agency is cracking down on the sale of this type of tobacco product in which nicotine is absorbed from a small pouch that is held between the user’s lip and gum, and does not require spitting. The pouches contain nicotine powder or nicotine salts that are chemically synthesized or extracted from tobacco leaf. Additional fillers, such as microcrystalline cellulose, sweeteners, flavors, and preservatives, are also included. 

It has been shown that adolescents are more willing to try a nicotine product if it has been flavored. Survey results revealed candy/dessert and fruit flavors ranked highest in popularity. ZYN nicotine pouches are available in flavors such as Espressino, Black Cherry, Lemon Spritz, and Cucumber Lime, making them more appealing to youth. 

Though data show the use of nicotine pouches among US high school students has remained unchanged in recent years, the FDA has become aware that increased coverage on social media has brought attention to the products, increasing their popularity. Retailers are being warned that the illegal sale of nicotine products to individuals under the age of 21 will be met with monetary penalties if the violations are not corrected promptly.

“There is no excuse for selling tobacco products to any underage person, and FDA will hold retailers accountable for those violations, especially those who continue to do so after being warned,” said Brian King, PhD, MPH, director of FDA’s Center for Tobacco Products.